Ivory Coat

ART DIRECTION / POINT OF SALE / PRINT

To launch Ivory Coat’s new wholegrain range, we have developed a campaign that disrupts the pet food space - a category commonly saturated with colourful lifestyle imagery and humanisation of animals. By simply celebrating dogs being dogs, we naturally get humour and personality. Clean visuals paired with tailored messaging result in an easy get for the consumer. Our lead message drives the key benefit of this new range with a cheeky ‘butt-sniff’ as our furry friends say hello to good gut health. The campaign was brought to life across the full path to purchase, from OOH to in-store.